DATA-DRIVEN POST CARD RETARGETING
Break Through The Digital Clutter With The Power of Personalized Post Cards
Convert Known and Unknown Website Visitors and Ad Traffic into More Sales and Profits
- Maximizes your return on investments for driving website and advertising traffic and lowers your cost to acquire new customers
- A Proven System - We match 50% of unknown website visitors to postal name and address and send post cards within 24 hours of website visit
- Done-For-You Service - After we strategize with you, we set up and launch customized, data-driven and automated post card direct mail campaigns
- We Design, Print and Mail - Get conversion-proven, customized post cards designed for your brand and offer - based on website visitor behavior
Why Post Card Retargeting?
Every day, your customers are being exposed to hundreds of online ads as they scroll, click, and swipe. But too much digital advertising can actually make a consumer feel burnt out and less likely to convert. These ads can feel annoying, repetitive, or irrelevant. They can even cause a consumer to change from a potential buyer to a lost lead. So, how can marketers reduce digital ad burnout while increasing conversion rates and return on ad spend?
Who doesn’t like getting a postcard? It’s a thoughtful gesture that’s sure to get the attention of any recipient. After all, a personalized postcard, a reminder that someone is thinking about you, is far more likely to stick out in the mailbox than everyday bills and junk mail.
What is Post Card Retargeting?
Postcard retargeting is the process of sending highly personalized print media post cards to website visitors who left your site without converting. Also known as direct mail retargeting (or remarketing), this strategy is designed to pique the interest of lost visitors by re-engaging them with something relevant, timely and tangible, at their home, when they have time to truly consider a purchase.
While traditional print ads were designed to appeal to a broad audience, a modern direct mail retargeting program allows marketers to tailor their message to a more narrow segment of consumers with personalized content based on their website behavior (pages visited, dwell time, etc.).
Converts More New Customers into Sales from Your Lost Website Leads and Ad Traffic
Most consumers don’t intend to make a purchase the first (or second or even third) time they visit your site. They are gathering information, educating themselves, browsing. They may certainly be interested in what you have to offer, but not likely to pull the trigger and purchase during that visit. In fact, more than 95% of consumers leave a website without transacting.
Postcard retargeting can help change that. It will enable you to reach those website browsers who don’t convert, who may have left incomplete forms or abandoned shopping carts during their site visit. It will provide a gentle reminder that they forgot to complete their transaction. With the help of highly customizable, personalized postcards, you can acquire new customers and increasing brand awareness.
Drives Up Lifetime Customer Value
Retargeting via direct mail can help to not only acquire new customers but can also help you retain more existing customers, reactivate lapsed customers and drive higher lifetime value. When existing customers visit your website, you can automatically segment them into a unique list and send them a postcard with a special offer to get them to purchase again after they have left and forgotten about you. Once that second transaction is made, loyalty and lifetime value dramatically improves.
Your customized direct mail retargeting program shows your audience that you’re willing to go the extra mile to provide print advertisements tailored to them. In turn, this can help to secure brand loyalty, increase conversions, and keep customers returning to your website.
100% Done-For You Service - Makes It Easy
- After a single line of code is added to your website, we match 50% of your unique website visitors to their verified postal name and address.
- Our platform models your site visitor data using 100+ variable to determine each site visitor's likelihood of responding to your offer via direct mail, giving you flexibility in selecting target audiences.
- After building the audience, we design, print and mail the post cards for you or we can send the audience data to you for direct mail execution.
- Conversions are monitored inflight and optimized to meet your KPIs. Real-time dashboard reporting puts results at your fingertips.
Examples of Custom Post Card Designs
ARE YOU MISSING OUT?
If you're not using post card retargeting as part of your marketing strategy, you could be missing out.
We leverage industry-leading automated remarketing technology to deliver exceptional results for our clients.
If you're looking to increase sales from existing website or advertising traffic, we have solutions for you.
Get in touch with us today to learn more about how we can help.